The signing ceremony between the gogoout team and MySuperVip in Penang, Malaysia. From left: MySuperVip founder Winson Tan and gogoout founder Sheng-Yang Wu. Photo / gogoout
As the Taiwanese government promotes its New Southbound Policy, cross-border e-commerce is growing quickly in Southeast Asia, and the automobile, motorcycle and electric vehicle industries are drawing plenty of attention. Taiwanese online car rental startup gogoout, now two years old, works with partner stores across 14 counties and cities in Taiwan, including the outlying islands, offering more than 80 vehicle models and over 1,000 vehicles available to book online. Today it officially enters the Malaysian market, signing a formal partnership with MySuperVip, a Malaysian online hotel and car rental booking company.
MySuperVip is a Malaysian internet company that provides booking services for local car rentals, hotels and travel experiences. Its car rental service covers seven major Malaysian cities, including Kuala Lumpur, Penang and Malacca, and the company is actively promoting a book-a-room-get-a-car service. Every guest is provided with a car on check-in, so travelers can explore the destination with more freedom.
The hotel car pickup process / Photo: gogoout
gogoout co-founder Cheng-Hsun Wu said: “gogoout’s revenue has already grown more than threefold in 2018. This partnership with MySuperVip not only brings in car rental demand from existing travelers in Malaysia, it also captures potential bookings from travelers heading to Malaysia from around the world. We expect revenue to top NT$100 million next year, with the Taiwan market still accounting for the bulk of income.”
In 2017, as many as 570,000 Malaysian travelers visited Taiwan. The alliance with MySuperVip not only brings in this large pool of Malaysian visitors to Taiwan, it also lets Taiwanese travelers book rental cars online through gogoout in six major Malaysian cities.
Cheng-Hsun Wu of gogoout noted that the two companies are starting with Penang and will gradually expand to six major Malaysian cities and key tourist islands, with the aim of bringing more traffic and independent travelers to both platforms.
With a pleasant climate year-round and low prices, Malaysia is a fresh travel option for Taiwanese travelers. Photo / Cheng-Hsun Wu
Malaysia welcomes as many as 25 million international visitors a year, twice as many as Taiwan. This partnership is expected to more than double gogoout’s revenue. gogoout co-founder Cheng-Hsun Wu added that the Malaysian market is marked by ethnic diversity and distinct regional differences, making it difficult for a Taiwanese company to go it alone; teaming up with a Malaysian company is the best strategy for entering the market.
Since launching operations in 2016, gogoout has offered consumers online car rental services, with a wide range of vehicles from standard sedans and multi-passenger vans to electric cars and even supercars. It now covers more than 100 rental locations across 14 counties and cities in Taiwan, with thousands of vehicles. Beyond cars, this year it added online motorcycle rentals, attracting a younger customer base. Adding the Malaysian business, 2019 revenue is projected to reach NT$100 million.
This article was translated by AI from the original Chinese version.
